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High performance fabric offers almost care-free use and easy cleaning.

Choices! Blending the right pieces, products, fabrics and finishes is the foundation of a beautiful, stylish room. You have a unique story to tell and you tell it through your room…

When Abbie & Rob from Johnston stopped in to BY DESIGN to get ideas for their newly remodeled living room, they weren’t expecting to have it all figured out that day. However, that’s exactly what happened! And that is living room design made easy. They were greeted by Jessica who showed them around the store [...]

A great Eclectic Modern Design project

Ottomans have emerged as a design focus feature along with their obvious function. Some things to consider about ottomans.

I first met Cynthia to help her pick out a new light fixture for her Great Room in her Marshalltown home. With her interesting ceiling design, it could not be just an ordinary chandelier. That wood framing detail calls for attention and demands something special. Once we connected on the perfect light, the rest of [...]

Six Reasons Our Fabric Wall is Crucial to Your Perfect Room

The sofa is usually the largest and most important piece in a living room. It is an important investment and deserves your best effort. We’d like to offer these eight living room sofa ideas to get you thinking beyond the basics. Scale your sofa for your room But what does that mean exactly? It isn’t [...]

Modern Eclectic Interior Design Style. Often called transitional, it’s every look from Mid-Century Modern to Urban Hip. Think contemporary but soft. It is a beautiful blend that works well in many homes and weathers the time test for year. Here is a gallery of some products that work well with the Modern Eclectic design style. [...]

Modern Eclectic design style is the name for a blend of modern and traditional styles that borrows from the best of each.

One of the most important things we offer you is our selection of vendors. They are quite literally our partners. Norwalk Furniture Norwalk Furniture has been our lead custom upholstery supplier since the beginning. They allow us to offer our clients hundreds of pieces of well designed, hand-built furniture in thousands of leathers and fabrics. [...]

The Milford sofa group showcases the popular Organic Modern style trend

The Milford sofa group is showcasing the hugely popular Organic Modern design style.

Just a few of the great new products and designs that have caught our designer’s eyes.

Tracy stopped in to BY DESIGN with a mission to refurnish her living room – she is working on remodeling projects throughout her Windsor Heights home. Before Functional Considerations One challenge of her living room was that it has a split focal point. This issue is not unusual! Her fireplace is on one end and [...]

Rapport makes the difference in creating your perfect room When I first met Linda in the store we connected right away. She had told me about a major remodel that her son had completed on her Pleasant Hill home. She wanted to make sure it was furnished beautifully to complete the look they had worked [...]

Green. Its fresh. Its clean. Its organic. Heck – Its Spring! Yet many people are reluctant to use green in their interior design. We thought we’d do a quick post to whet your appetite for green. And maybe, inspire a few more of our wonderful clients to consider green. Our fabric wall has many new [...]

clean . pure . innocent . simple . clear . sophisticated . pristine You should consider designing your room with whites — even in the winter. Summer is an easy match with whites, of course. But why would we recommend them in the winter in Iowa? Because they’re beautiful. We’re not going to drone on [...]

What do you get when you send two designers to market to purchase new items for the store? Get ready Des Moines, because by Design has some really neat things coming in. In fact, we’ve already started seeing things arrive. After an early morning plane ride into High Point, North Carolina, I finally got to [...]

Some designs have such wonderful lines, they change a room. The Harlowe chaise feels like one of those pieces. If rooms tell a story (and they do), then the Harlowe can set the mood in any storyline. The sweeping lines reek of romance, sophistication and seduction. The totally exposed legs and wood frame can be finished [...]

Looking to update your home but need a little inspiration as we head into 2024? Look no further! We’ve compiled a list of incredible interior design influencers to follow. These influencers have unique styles and influences that can guide you in transforming your space into a stylish haven. Shea McGee: Modern and Livable Renowned for [...]

Farmhouse Modern design is relaxed and comfortable – yet sleek and clean.

A long relationship helps create a wonderful new modern organic home