How to think about trends and styles

Are trends and styles shallow and unimportant? Should I feel guilty for caring? No. They seem to be deeply rooted in human nature. Points to consider:

Why do we even have preferences? Humans need to have some way of looking at – of ordering – the world. Preferences fill part of that need.
Do people prefer tradition or novelty? Both. Though it seems a contradiction, we seem to be drawn to both the familiar and the new!
Where does taste come from? It seems to emerge from a mixture of 1) exposure, 2) culture, and 3) a person’s personality – none of which is static or fixed. ¹

So… three important lessons:

We love these three points and think you should keep them in mind:

√ Trends are always changing — and this is a good thing. That frees us to always be reinventing them and reinventing ourselves a bit at the same time. ¹

√ Trends evolve at different paces — some are popular for years rather than merely a season. This means that thoughtful design insulates you from chaotic change. ²

√ “…your home is a constantly evolving mix of all the things you love – as it should be.” – Tamara Kelly

Make sense? In that case you should check out our Trend Posts

¹ The Atlantic – The Complex Psychology of Why People Like Things

² Ideal Home – Home decor trends 2020 – the key looks for updating interiors

³ New Scientist – Our stuff. Why its human nature to own things